Creative marketing & small business
support that works for you.

Weaving together supportive systems so you can focus on your generative art practice, freelance work, or small business dreams.

Offerings

Advising for Creatives

As a creative, feeling stuck, overwhelmed, or uncertain about your next steps is a common challenge.

If you’re navigating a career pivot, developing your portfolio, or figuring out how to bring your ideas to life and feel lost or tangled—you don’t have to do it alone.

Let’s work together to get clear on what you need to stay inspired and take actionable next steps.

    • You’re feeling alone or uninspired about the next steps for your practice or business. We’ll brainstorm, imagine and make spells virtually together.

    • Feeling scattered? You have a lot of ideas, but are not sure how to execute them. We’ll discuss your biggest dreams or smallest seed of an idea, identify priorities, and develop actionable next steps.

    • Get constructive feedback on your portfolio, creative resume, or CV to align your work with your goals.

Creative & Marketing

Your small business’ or brand’s visual identity, website and social media are all incredibly important parts of the whole of your business. Together they make up a virtual entrance, or “brick and mortar” to your business. First impressions matter!

Whether you’re starting from scratch or looking for a refresh, I’m here to help by creating a brand identity, website, or content strategy that feels true to you, your business goals, and resonates with your audience.

  • The thought of setting up your own website may give you hives, but not to worry! We’ll walk through the goals of the site, and what content and imagery you want to include. You’ll get to provide feedback on the website design and will walk away with the knowledge to make updates on your own.

    • Custom Website Design (Squarespace)

    • Online Shop Set-Up

    • SEO Optimization

    • 20% off annual website and online store subscriptions to Squarespace

  • A logo, business cards, or a cohesive visual identity that reflects your personality and your brand’s or small business’ unique vibe.

    • Visual Identity (Logo Design, Color Palette, Fonts, etc)

    • Business Cards & other brand collateral

    • Social media graphics, newsletter banners, and more—designed to look professional and easy for you to use forever.

  • Unsure of when, how, or why to post? Overwhelmed with social media and not sure how to use it for your business? I’ll work with you to identify your goals, target audience, and values, and develop a sustainable, impactful social media and/or newsletter strategy.

    • Content Strategy and Coaching

    • Audit and Recommendations

    You will walk away with a clearer picture of what writing/content/social media is additive and helpful to your audience, and a content plan.

  • I’ll take a look at your business’s creative ecosystem: social media, newsletter, website, and other marketing materials and discern what is working, what could be improved, and recommendations for the future.

Small Business Support

Running a small business as a creative person can have a lot of challenges, especially when it comes to staying organized, on-task, and finally getting around to posting on your social media account, or starting that way-overdue newsletter.

I firmly believe that it doesn’t have to be so daunting. You can enjoy your craft and have a sustainable business and marketing model that fits your brain, your schedule, and your needs.

  • Want to start a business but not sure where to start with the business minutia? I can advise the process of:

    • Guidance and support setting up a sole proprietorship, LLC, etc.

    • Provide software recommendations
      set up systems to get your business started

    • General support: Helping you work through blocks, strategize next steps, make a plan, and execute it.

    • Bookkeeping Help: ex. Quickbooks set up and training, expense tracking set up, etc. * Note: I am not a CPA. For tax advice, see a tax professional.

    • Automations and connections between software (connecting Squarespace to Quickbooks, Flodesk to Google, etc.)

    • Design and set up newsletter service through Flodesk with customized audience segmentations and workflows

    • We walk through what your administrative blocks are, identify ways to streamline, reduce overwhelm and evolve your ways of work to be a network of supportive systems that you want to tend.

My pricing packages vary and will take into consideration each client and their needs. Get in touch, and we’ll hop on a free 15 min consultation call, where I’ll listen to your needs and follow up with a pricing sheet.

Sliding scale is available, just ask! Also open to considering a trade. Let’s chat.

Photo by Grant Hindsley

Hi! My name is Audrey.

(she/her)

I started PATCHWORK to bring my business and marketing know-how to artists, makers, creative solopreneurs, and small business owners. I can help create supportive systems for those struggling to “do it all” for their businesses and marketing. I sincerely believe that by creating a custom, supportive foundation, all artists and creative people are capable of running their small businesses with confidence.

I am a creative director, producer, strategist, art director, fiber artist, tea drinker, and overthinker with over 12 years of experience working for and partnering with companies like Adobe, Starbucks, Meta, TikTok, OpenAI, Netflix, The Human Rights Watch, The New York Times, bon appétit, Sasquatch Books. (You can find my big biz marketing portfolio here.) 

As both a creative and analytical person, I find joy in asking how this can work better, faster, and easier, in picking apart systems and finding the path of least resistance. From dreaming and foundation building, to shaping details around your next big move, and anything in between - I’ve got you. 

I am queer and neurodivergent with a deep understanding that systems are unique to each individual. And, what’s intuitive for one may be distressing, difficult, arduous, or plain confusing to another. I welcome all brains and ways of thinking in my work. I aim to help you approach the business, admin, and marketing side of your practice with more ease, confidence, and joy.

 FAQs

  • That’s okay! That’s why I offer a free 15 minute consultation, so we can chat through what you’re looking for and how I can help.

  • Depends on what we will work on together! After our consultation, I’ll provide you with a breakdown of service options based on your needs and budget. I also always offer a sliding scale option, just ask!

  • Depending on the work we do together, yes, you could consider me a coach. We will work together 1:1, I will listen observe, and provide advice, recommendations, and feedback. However, I am NOT a therapist, certified life coach, or CPA.

Get in touch

After you fill out the form below, I’ll reach out for a free 15-minute discovery call to discuss your needs further.